ABOUT THE PROJECT
Fresh Post is a great place for busy city dwellers to find nutritious and flavorful lunch and breakfast alternatives. It offers a diverse yet uncomplicated menu, with every dish prepared using only fresh ingredients.
After nearly a decade of operations, Fresh Post recognized the need for a comprehensive rebrand—one that would give the brand a more contemporary look while preserving its authenticity. The brand’s name and core values became the foundation for the new logo and visual identity.
We wanted to create a feeling that eating healthy doesn’t have to be complicated—and that anyone can do it. That’s how a vibrant yet simple identity was born: one filled with rich colors and distinctive, yet subtle graphic elements that inspire people to enjoy every bite of healthier food.